Article MarketingOne increasingly popular way to promote your web site is through the use of article marketing campaigns. By publishing your articles across the internet, you can increase the visibility of your site and drive more traffic to it. This article can help you get started with some basic tips and techniques.

Article Marketing Tips

You do not need a website or a blog to be a great article marketer, but you will still need to reach out and make your presence known on various sites and blogs. A lot of people think article marketing is a shortcut in internet marketing, but it actually involves a lot more work, because you need to continuously write articles and post them in various locations.

If your company provides products or services to other companies, your article marketing efforts can be combined with your customer relations efforts by including some of your customer’s “success” stories in your article. There is also the opportunity for your customer to reciprocate by including your company story in the articles that they distribute for publication.

Analyze the top PR sites in the industry and make sure that you submit at least four articles to each of them. This is one of the best ways that you can increase exposure, as you will want to get your article in the hands of the best in the business.

TIP! When you are trying to market your articles, always remember that providing information should come first. You can sell yourself, just do not make it too obvious.

Give your readers a way to share your content. If a person enjoys your content and wants to share it, you should definitely allow this. The more individual content shares you have, the more your site appears to the search engines. Sharing can also increase readership, by allowing people who might not search for you, to see your content anyway.

Spell check your articles before placing them online. Frequent misspellings send a message that you are not professional, and can indeed cause you to lose business. Your articles are a direct representation of your business, and should reflect you in the best manner. Even one error can result in the loss of a sale.

After you have been writing a while, you are sure to have developed a body of work – many, many articles spread out across the internet. Gather some of your best articles together in an eBook that you can sell or give away as a promotion for your product or service. If your eBook is good, it will get shared generously, and that will mean more business for you!

Understand that what you write online is often what potential customers see first. This will lead the way for future communications, so you want to make sure that you project the right image to them. Make sure to only include quality content and review your articles to make sure they are helpful and informative.

TIP! If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.

Article marketing can be a powerful means of building a customer base and increasing your site’s visibility, but you need to know what you are doing if you want to achieve maximum success. By applying the techniques you’ve learned in this article, you can get the most out of your article marketing campaign.

Article Marketing is hard work, but if done right it will pay off BIG time!

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Filed under: Attraction Marketing

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