The Google SEO rules are changing and I’ll attempt to explain the most important aspects of these changes in this post.  I have been an active SEO student for awhile now and have a number of top ranked blog posts in Google.  I am well aware of how dynamic and ever changing the world of search engine optimization is and how important it is to stay on top of these changes!

Traditional Google SEO Rules

Once upon a time in a land called “Top Rankings Are Easy To Obtain” all one had to do was write content that was keyword loaded and purchase a bunch of backlinks from a bot service and BAM…your content was on top of the search engines and you were in the money!  That has all changed.  Although a lot of the traditional rules are still in place, as Google has evolved their “filters & rules” have changed.

I wrote a number of posts centered around this concept called SEO Mastery.  The usual rules still apply.  You need your keyword in the title of the post, you need the keyword italicized and underlined.  You need to have your H1-3 header tagged with your keyword.  In fact the tool I use for my posts is called SEO Pressor.  It automatically “scores” your post content to ensure it is optimized for the search engines.

The most important rule or component of ranking high in the search engines is called “off-page SEO.”  This involves building a ton of “back-links” to your blog or website and it’s specific content.  These back-links are what really gives your website the “Google SEO” juice it needs to move up in the rankings.  There are plenty of automated programs that allow you to quickly build these important back-links like Article Marketing Robot for example.

The New Google SEO Landscape

As Google SEO rules have evolved, the newest version of Google is called “Google Panda.”  This is where it becomes a bit tricky and where new algorithms and ranking criterion comes into play.  For instance, Google is now looking more heavily at how well liked is your content from a social media standpoint.  Is your content shared a lot on sites like Twitter & Facebook?  Also, how are the people visiting your site “engaging” with your content?  Are they staying around or leaving shortly thereafter?  How fast is your website or blog’s page load speed?

As you can see, the top search engines are always looking for ways to “favor” great content and “punish” not so good content.  It becomes your job to make sure you are staying one step ahead of the Google SEO evolution curve if you are to survive!  One of the top experts in this field is a gentleman named Shane Melaugh.  You can view Shane’s recent video post titled “New Rules of SEO” here.  I highly recommend that you watch this video as it is filled with GREAT & TIMELY information about the newest version of Google’s ranking metrics.

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