Understanding The Lead Generation Process

Monday, September 19th, 2011 at 12:05 pm

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The lead generation process is simple…

The lead generation process is very simple. You are provided a lead, you go on the service call and you hope to make a sale. But if those leads were not generated properly, you could be wasting your time. You won’t make the sale, you won’t make a profit and you will become very frustrated and ultimately join the 97% failure rate in Network Marketing!

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How the Lead Generation Process Works

This happens all of the time in sales. The problem is that most marketing companies are set up with two separate departments: one that handles the lead generation process and then the sales department. The lead generators are paid per lead. They don’t care how qualified the leads are because they just want to make money. The problem with the system is that you care how qualified they are because they are preventing you from getting money in your pocket and building your business.

There is a solution and its very simple. You work on your own lead generation process. You can generate your own leads, set the parameters for how qualified these leads are and turn a higher volume of sales calls into actual sales and new recruits into your business, a win win situation!

Lead Generation Process-What Makes a Good Lead?

So let’s understand the lead generation process. What makes a lead a good lead? The lead must have good contact information and be someone who is actually interested in your business and the products offered. If they were promised something that has nothing to do with what your offer, it’s probably not a good lead and therefore will not help you build your Network Marketing business.

For example, if you are involved with Beachbody, you need to appeal to fitness oriented people who love to look and feel great, not to couch potatoes or people who have no interest in physical fitness. The people who are going to make the purchase are who you need to focus your marketing campaign on. Otherwise, you are wasting both time and money.

Further, if you have a product or service that not many people are interested in, you need to work harder to show people the value in it. Name brand recognition and celebrity endorsements are the quickest way to peak people’s interests. If you can use one or two of these in your marketing campaign for the lead generation process, then you will be able to close more deals. Closing more deals equals money in the bank. Depending on your company’s structure, it could also mean cashing in on more sales incentives and much more.

Lead Generation Process-Utilize the internet!

The internet is a great medium for building your Network Marketing business and you can drive a lot of traffic to your website or blog. My Lead System Pro can help you build a lead generation process that is profitable and will send more visitors to your squeeze page to get their contact information. Before long, you will have more leads than you know what to do with. Sure, some may still be duds. But overall, you will have a better amount of qualified leads so that you no longer have to depend on chasing after your friends and family or purchasing worthless leads from some lead company. Let the other sales guys have those while you go after the real sales potential and explode your business.